A complete AI-assisted workflow for long-form SEO content (2,000+ words).
Plug this skill into Claude Projects and get a structured, repeatable content production system.
This is a Claude Skill — a structured prompt framework that turns Claude into a senior SEO content strategist and editor. It's built on real agency practice, not generic AI advice.
The skill covers the full content lifecycle:
| Phase | What you get |
|---|---|
| 0 — Strategy | JTBD framing, E-E-A-T alignment, prompt engineering setup |
| 1 — Research | Voice DNA, competitive analysis, audience profiling, angle selection |
| 2 — Outline | Master outline template, word distribution, flow optimization |
| 3 — Draft | Section-by-section writing prompts, emergency fixes |
| 4 — Editing | 5-layer editing system: structure → facts → readability → voice → humanize |
| 5 — SEO & Publishing | Headlines, meta tags, keyword placement, CTAs, visuals brief, newsletter repurposing |
- Content marketers producing B2B SEO articles at scale
- Founders and CMOs who write or manage content production
- Agencies building repeatable content workflows with AI
- Freelance writers who want to systematize their AI-assisted process
- Create a new Claude Project
- Go to Project Instructions
- Paste the contents of
SKILL.md - Start a new chat within the project
- Tell Claude: "Let's write an SEO article about [topic]"
Claude will walk you through the workflow phase by phase.
- Copy the contents of
SKILL.md - Paste at the start of a new Claude conversation as a system message or first user message
- Proceed from Phase 0
Each phase is self-contained. You can paste only Phase 4 (Editing) into an existing draft conversation, or use only the Phase 5 headline prompts independently.
seo-content-writer/
├── SKILL.md ← Main skill file (load this into Claude)
├── README.md ← This file
├── QUICK_START.md ← 5-minute onboarding guide
├── examples/
│ ├── jtbd-examples.md ← Sample JTBD statements by industry
│ ├── voice-guardrails-template.md ← Copy-paste voice setup
│ └── article-brief-template.md ← Research master brief template
├── assets/
│ └── workflow-diagram.png ← Visual workflow overview
└── CHANGELOG.md ← Version history
1. JTBD before keywords
Every article starts with a Job-to-Be-Done statement — not a keyword target. Keywords follow from reader intent, not the other way around.
2. AI as a smart intern
Smaller content units → more control → better quality. Never ask for the full article at once.
3. E-E-A-T by design
Every phase builds in Experience, Expertise, Authoritativeness, and Trustworthiness signals — not as an afterthought.
4. Voice first, then SEO
The editing sequence is: repetition → logic → tone → SEO. A well-structured, human-sounding article will outperform a keyword-stuffed one.
| Framework | Purpose |
|---|---|
| C.O.A.S.T. | Context, Objective, Audience, Style, Task — base for every prompt |
| C.O.R.E. | Context, Objective, Requirements, End use — AI task setup |
| C.R.E.A.T.E. | Command, Role, Examples, Audience, Tone, Extras — content generation |
| R.I.S.E.N. | Relevant data, Interesting viewpoints, Sources, Engagement, Narratives — research |
| Task | Recommended Tool |
|---|---|
| Real-time research | Perplexity Pro |
| Competitive analysis | Ahrefs, ChatGPT |
| Writing & editing | Claude |
| Keyword research | Ahrefs, SEMrush |
| Word count benchmark | Ahrefs Chrome Extension → Content tab |
| Title check | capitalizemytitle.com |
| SERP preview | highervisibility.com |
| Grammar | Grammarly |
v3.0 — Built on the O-CMO Blog Writing & AI Copywriting Framework.
MIT — free to use, adapt, and redistribute. Attribution appreciated but not required.
This skill is part of the O-CMO GTM Claude Skill Library — a growing collection of Claude skills for B2B marketing, sales, and agency operations.
Other skills in the library:
icp-builder— Ideal Customer Profile developmentpositioning-messaging— Value proposition and messaging frameworksgtm-motion— Go-to-market channel strategy and 90-day execution plancompetitors-research— B2B competitive analysis workflowtov-content-strategy— Tone of Voice and Content Strategy