simstudioai · waleedlatif1 · Apr 12, 2026 · Apr 12, 2026 · Apr 12, 2026 · Apr 12, 2026
diff --git a/.claude/rules/constitution.md b/.claude/rules/constitution.md
@@ -0,0 +1,71 @@
+# Sim — Language & Positioning
+
+When editing user-facing copy (landing pages, docs, metadata, marketing), follow these rules.
+
+## Identity
+
+Sim is the **AI workspace** where teams build and run AI agents. Not a workflow tool, not an agent framework, not an automation platform.
+
+**Short definition:** Sim is the open-source AI workspace where teams build, deploy, and manage AI agents.
+
+**Full definition:** Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM to create agents that automate real work — visually, conversationally, or with code.
+
+## Audience
+
+**Primary:** Teams building AI agents for their organization — IT, operations, and technical teams who need governance, security, lifecycle management, and collaboration.
+
+**Secondary:** Individual builders and developers who care about speed, flexibility, and open source.
+
+## Required Language
+
+| Concept | Use | Never use |
+|---------|-----|-----------|
+| The product | "AI workspace" | "workflow tool", "automation platform", "agent framework" |
+| Building | "build agents", "create agents" | "create workflows" (unless describing the workflow module specifically) |
+| Visual builder | "workflow builder" or "visual builder" | "canvas", "graph editor" |
+| Mothership | "Mothership" (capitalized) | "chat", "AI assistant", "copilot" |
+| Deployment | "deploy", "ship" | "publish", "activate" |
+| Audience | "teams", "builders" | "users", "customers" (in marketing copy) |
+| What agents do | "automate real work" | "automate tasks", "automate workflows" |
+| Our advantage | "open-source AI workspace" | "open-source platform" |
+
+## Tone
+
+- **Direct.** Short sentences. Active voice. Lead with what it does.
+- **Concrete.** Name specific things — "Slack bots, compliance agents, data pipelines" — not abstractions.
+- **Confident, not loud.** No exclamation marks or superlatives.
+- **Simple.** If a 16-year-old can't understand the sentence, rewrite it.
+
+## Claim Hierarchy
+
+When describing Sim, always lead with the most differentiated claim:
+
+1. **What it is:** "The AI workspace for teams"
+2. **What you do:** "Build, deploy, and manage AI agents"
+3. **How:** "Visually, conversationally, or with code"
+4. **Scale:** "1,000+ integrations, every major LLM"
+5. **Trust:** "Open source. SOC2. Trusted by 100,000+ builders."
+
+## Module Descriptions
+
+| Module | One-liner |
+|--------|-----------|
+| **Mothership** | Your AI command center. Build and manage everything in natural language. |
+| **Workflows** | The visual builder. Connect blocks, models, and integrations into agent logic. |
+| **Knowledge Base** | Your agents' memory. Upload docs, sync sources, build vector databases. |
+| **Tables** | A database, built in. Store, query, and wire structured data into agent runs. |
+| **Files** | Upload, create, and share. One store for your team and every agent. |
+| **Logs** | Full visibility, every run. Trace execution block by block. |
+
+## What We Never Say
+
+- Never call Sim "just a workflow tool"
+- Never compare only on integration count — we win on AI-native capabilities
+- Never use "no-code" as the primary descriptor — say "visually, conversationally, or with code"
+- Never promise unshipped features
+- Never use jargon ("RAG", "vector database", "MCP") without plain-English explanation on public pages
+- Avoid "agentic workforce" as a primary term — use "AI agents"
+
+## Vision
+
+Sim becomes the default environment where teams build AI agents — not a tool you visit for one task, but a workspace you live in. Workflows are one module; Mothership is another. The workspace is the constant; the interface adapts.
diff --git a/.cursor/rules/constitution.mdc b/.cursor/rules/constitution.mdc
@@ -0,0 +1,76 @@
+---
+description: Sim product language, positioning, and tone guidelines
+globs: ["apps/sim/app/(landing)/**", "apps/sim/app/(home)/**", "apps/docs/**", "apps/sim/app/manifest.ts", "apps/sim/app/sitemap.ts", "apps/sim/app/robots.ts", "apps/sim/app/llms.txt/**", "apps/sim/app/llms-full.txt/**", "apps/sim/app/(landing)/**/structured-data*", "apps/docs/**/structured-data*", "**/metadata*", "**/seo*"]
+---
+
+# Sim — Language & Positioning
+
+When editing user-facing copy (landing pages, docs, metadata, marketing), follow these rules.
+
+## Identity
+
+Sim is the **AI workspace** where teams build and run AI agents. Not a workflow tool, not an agent framework, not an automation platform.
+
+**Short definition:** Sim is the open-source AI workspace where teams build, deploy, and manage AI agents.
+
+**Full definition:** Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM to create agents that automate real work — visually, conversationally, or with code.
+
+## Audience
+
+**Primary:** Teams building AI agents for their organization — IT, operations, and technical teams who need governance, security, lifecycle management, and collaboration.
+
+**Secondary:** Individual builders and developers who care about speed, flexibility, and open source.
+
+## Required Language
+
+| Concept | Use | Never use |
+|---------|-----|-----------|
+| The product | "AI workspace" | "workflow tool", "automation platform", "agent framework" |
+| Building | "build agents", "create agents" | "create workflows" (unless describing the workflow module specifically) |
+| Visual builder | "workflow builder" or "visual builder" | "canvas", "graph editor" |
+| Mothership | "Mothership" (capitalized) | "chat", "AI assistant", "copilot" |
+| Deployment | "deploy", "ship" | "publish", "activate" |
+| Audience | "teams", "builders" | "users", "customers" (in marketing copy) |
+| What agents do | "automate real work" | "automate tasks", "automate workflows" |
+| Our advantage | "open-source AI workspace" | "open-source platform" |
+
+## Tone
+
+- **Direct.** Short sentences. Active voice. Lead with what it does.
+- **Concrete.** Name specific things — "Slack bots, compliance agents, data pipelines" — not abstractions.
+- **Confident, not loud.** No exclamation marks or superlatives.
+- **Simple.** If a 16-year-old can't understand the sentence, rewrite it.
+
+## Claim Hierarchy
+
+When describing Sim, always lead with the most differentiated claim:
+
+1. **What it is:** "The AI workspace for teams"
+2. **What you do:** "Build, deploy, and manage AI agents"
+3. **How:** "Visually, conversationally, or with code"
+4. **Scale:** "1,000+ integrations, every major LLM"
+5. **Trust:** "Open source. SOC2. Trusted by 100,000+ builders."
+
+## Module Descriptions
+
+| Module | One-liner |
+|--------|-----------|
+| **Mothership** | Your AI command center. Build and manage everything in natural language. |
+| **Workflows** | The visual builder. Connect blocks, models, and integrations into agent logic. |
+| **Knowledge Base** | Your agents' memory. Upload docs, sync sources, build vector databases. |
+| **Tables** | A database, built in. Store, query, and wire structured data into agent runs. |
+| **Files** | Upload, create, and share. One store for your team and every agent. |
+| **Logs** | Full visibility, every run. Trace execution block by block. |
+
+## What We Never Say
+
+- Never call Sim "just a workflow tool"
+- Never compare only on integration count — we win on AI-native capabilities
+- Never use "no-code" as the primary descriptor — say "visually, conversationally, or with code"
+- Never promise unshipped features
+- Never use jargon ("RAG", "vector database", "MCP") without plain-English explanation on public pages
+- Avoid "agentic workforce" as a primary term — use "AI agents"
+
+## Vision
+
+Sim becomes the default environment where teams build AI agents — not a tool you visit for one task, but a workspace you live in. Workflows are one module; Mothership is another. The workspace is the constant; the interface adapts.
diff --git a/apps/docs/app/[lang]/[[...slug]]/page.tsx b/apps/docs/app/[lang]/[[...slug]]/page.tsx
@@ -280,12 +280,12 @@ export async function generateMetadata(props: {
     title: data.title,
     description:
       data.description ||
-      'Documentation for Sim — the open-source platform to build AI agents and run your agentic workforce.',
+      'Documentation for Sim — the open-source AI workspace where teams build, deploy, and manage AI agents.',
     keywords: [
       'AI agents',
-      'agentic workforce',
-      'AI agent platform',
-      'agentic workflows',
+      'AI workspace',
+      'AI agent builder',
+      'build AI agents',
       'LLM orchestration',
       'AI automation',
       'knowledge base',
@@ -300,7 +300,7 @@ export async function generateMetadata(props: {
       title: data.title,
       description:
         data.description ||
-        'Documentation for Sim — the open-source platform to build AI agents and run your agentic workforce.',
+        'Documentation for Sim — the open-source AI workspace where teams build, deploy, and manage AI agents.',
       url: fullUrl,
       siteName: 'Sim Documentation',
       type: 'article',
@@ -322,7 +322,7 @@ export async function generateMetadata(props: {
       title: data.title,
       description:
         data.description ||
-        'Documentation for Sim — the open-source platform to build AI agents and run your agentic workforce.',
+        'Documentation for Sim — the open-source AI workspace where teams build, deploy, and manage AI agents.',
       images: [ogImageUrl],
       creator: '@simdotai',
       site: '@simdotai',

diff --git a/apps/docs/app/[lang]/layout.tsx b/apps/docs/app/[lang]/layout.tsx
@@ -66,7 +66,7 @@ export default async function Layout({ children, params }: LayoutProps) {
     '@type': 'WebSite',
     name: 'Sim Documentation',
     description:
-      'Documentation for Sim — the open-source platform to build AI agents and run your agentic workforce. Connect 1,000+ integrations and LLMs to deploy and orchestrate agentic workflows.',
+      'Documentation for Sim — the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM.',
     url: 'https://docs.sim.ai',
     publisher: {
       '@type': 'Organization',

diff --git a/apps/docs/app/layout.tsx b/apps/docs/app/layout.tsx
@@ -14,29 +14,27 @@ export const viewport: Viewport = {
 export const metadata = {
   metadataBase: new URL('https://docs.sim.ai'),
   title: {
-    default: 'Sim Documentation — Build AI Agents & Run Your Agentic Workforce',
+    default: 'Sim Documentation — The AI Workspace for Teams',
     template: '%s | Sim Docs',
   },
   description:
-    'Documentation for Sim — the open-source platform to build AI agents and run your agentic workforce. Connect 1,000+ integrations and LLMs to deploy and orchestrate agentic workflows.',
+    'Documentation for Sim — the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM.',
   applicationName: 'Sim Docs',
   generator: 'Next.js',
   referrer: 'origin-when-cross-origin' as const,
   keywords: [
+    'AI workspace',
+    'AI agent builder',
     'AI agents',
-    'agentic workforce',
-    'AI agent platform',
+    'build AI agents',
     'open-source AI agents',
-    'agentic workflows',
     'LLM orchestration',
     'AI integrations',
     'knowledge base',
     'AI automation',
-    'workflow builder',
-    'AI workflow orchestration',
+    'visual workflow builder',
     'enterprise AI',
     'AI agent deployment',
-    'intelligent automation',
     'AI tools',
   ],
   authors: [{ name: 'Sim Team', url: 'https://sim.ai' }],
@@ -65,9 +63,9 @@ export const metadata = {
     alternateLocale: ['es_ES', 'fr_FR', 'de_DE', 'ja_JP', 'zh_CN'],
     url: 'https://docs.sim.ai',
     siteName: 'Sim Documentation',
-    title: 'Sim Documentation — Build AI Agents & Run Your Agentic Workforce',
+    title: 'Sim Documentation — The AI Workspace for Teams',
     description:
-      'Documentation for Sim — the open-source platform to build AI agents and run your agentic workforce. Connect 1,000+ integrations and LLMs to deploy and orchestrate agentic workflows.',
+      'Documentation for Sim — the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM.',
     images: [
       {
         url: 'https://docs.sim.ai/api/og?title=Sim%20Documentation',
@@ -79,9 +77,9 @@ export const metadata = {
   },
   twitter: {
     card: 'summary_large_image',
-    title: 'Sim Documentation — Build AI Agents & Run Your Agentic Workforce',
+    title: 'Sim Documentation — The AI Workspace for Teams',
     description:
-      'Documentation for Sim — the open-source platform to build AI agents and run your agentic workforce. Connect 1,000+ integrations and LLMs to deploy and orchestrate agentic workflows.',
+      'Documentation for Sim — the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM.',
     creator: '@simdotai',
     site: '@simdotai',
     images: ['https://docs.sim.ai/api/og?title=Sim%20Documentation'],

diff --git a/apps/docs/app/llms.txt/route.ts b/apps/docs/app/llms.txt/route.ts
@@ -37,9 +37,9 @@ export async function GET() {
 
     const manifest = `# Sim Documentation
 
-> The open-source platform to build AI agents and run your agentic workforce.
+> The open-source AI workspace where teams build, deploy, and manage AI agents.
 
-Sim is the open-source platform to build AI agents and run your agentic workforce. Connect 1,000+ integrations and LLMs to deploy and orchestrate agentic workflows. Create agents, workflows, knowledge bases, tables, and docs. Trusted by over 100,000 builders.
+Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM to create agents that automate real work — visually, conversationally, or with code. Trusted by over 100,000 builders.
 
 ## Documentation Overview
 

diff --git a/apps/docs/components/structured-data.tsx b/apps/docs/components/structured-data.tsx
@@ -70,10 +70,11 @@ export function StructuredData({
     '@context': 'https://schema.org',
     '@type': 'SoftwareApplication',
     name: 'Sim',
-    applicationCategory: 'DeveloperApplication',
+    applicationCategory: 'BusinessApplication',
+    applicationSubCategory: 'AI Workspace',
     operatingSystem: 'Any',
     description:
-      'Sim is the open-source platform to build AI agents and run your agentic workforce. Connect 1,000+ integrations and LLMs to deploy and orchestrate agentic workflows. Create agents, workflows, knowledge bases, tables, and docs.',
+      'Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM to create agents that automate real work.',
     url: baseUrl,
     author: {
       '@type': 'Organization',
@@ -84,8 +85,9 @@ export function StructuredData({
       category: 'Developer Tools',
     },
     featureList: [
-      'AI agent creation',
-      'Agentic workflow orchestration',
+      'AI workspace for teams',
+      'Mothership — natural language agent creation',
+      'Visual workflow builder',
       '1,000+ integrations',
       'LLM orchestration (OpenAI, Anthropic, Google, xAI, Mistral, Perplexity)',
       'Knowledge base creation',

diff --git a/apps/docs/content/docs/en/getting-started/index.mdx b/apps/docs/content/docs/en/getting-started/index.mdx
@@ -170,25 +170,25 @@ Build, test, and refine workflows quickly with immediate feedback
 ## Next Steps
 
 <Cards>
-  <Card title="Explore Workflow Blocks" href="/blocks">
-    Discover API, Function, Condition, and other workflow blocks
+  <Card title="Explore Blocks" href="/blocks">
+    Discover API, Function, Condition, and other blocks
   </Card>
   <Card title="Browse Integrations" href="/tools">
-    Connect 160+ services including Gmail, Slack, Notion, and more
+    Connect 1,000+ services including Gmail, Slack, Notion, and more
   </Card>
   <Card title="Add Custom Logic" href="/blocks/function">
     Write custom functions for advanced data processing
   </Card>
-  <Card title="Deploy Your Workflow" href="/execution">
-    Make your workflow accessible via REST API or webhooks
+  <Card title="Deploy Your Agent" href="/execution">
+    Make your agent accessible via REST API or webhooks
   </Card>
 </Cards>
 
 ## Resources
 
 **Need detailed explanations?** Visit the [Blocks documentation](/blocks) for comprehensive guides on each component.
 
-**Looking for integrations?** Explore the [Tools documentation](/tools) to see all 160+ available integrations.
+**Looking for integrations?** Explore the [Tools documentation](/tools) to see all 1,000+ available integrations.
 
 **Ready to go live?** Learn about [Execution and Deployment](/execution) to make your workflows production-ready.
 
@@ -199,5 +199,5 @@ Build, test, and refine workflows quickly with immediate feedback
   { question: "Can I use a different AI model instead of GPT-4o?", answer: "Yes. The Agent block supports models from OpenAI, Anthropic, Google, Groq, Cerebras, DeepSeek, Mistral, xAI, and more. You can select any available model from the dropdown. If you self-host, you can also use local models through Ollama." },
   { question: "Can I import workflows from other tools?", answer: "Sim does not currently support importing workflows from other automation platforms. However, you can use the Copilot feature to describe what you want in natural language and have it build the workflow for you, which is often faster than manual recreation." },
   { question: "What if my workflow does not produce the expected output?", answer: "Use the Chat panel to test iteratively and inspect outputs from each block. You can click the dropdown to view different block outputs and pinpoint where the issue is. The execution logs (accessible from the Logs tab) show detailed information about each step including token usage, costs, and any errors." },
-  { question: "Where do I go after completing this tutorial?", answer: "Explore the Blocks documentation to learn about Condition, Router, Function, and API blocks. Browse the Tools section to discover 160+ integrations you can add to your agents. When you are ready to deploy, check the Execution docs for REST API, webhook, and scheduled trigger options." },
+  { question: "Where do I go after completing this tutorial?", answer: "Explore the Blocks documentation to learn about Condition, Router, Function, and API blocks. Browse the Tools section to discover 1,000+ integrations you can add to your agents. When you are ready to deploy, check the Execution docs for REST API, webhook, and scheduled trigger options." },
 ]} />
diff --git a/apps/docs/content/docs/en/index.mdx b/apps/docs/content/docs/en/index.mdx
@@ -6,7 +6,7 @@ import { Card, Cards } from 'fumadocs-ui/components/card'
 
 # Sim Documentation
 
-Welcome to Sim, a visual workflow builder for AI applications. Build powerful AI agents, automation workflows, and data processing pipelines by connecting blocks on a canvas.
+Welcome to Sim, the open-source AI workspace where teams build, deploy, and manage AI agents. Create agents visually with the workflow builder, conversationally through Mothership, or programmatically with the API — connected to 1,000+ integrations and every major LLM.
 
 ## Quick Start
 
@@ -15,13 +15,13 @@ Welcome to Sim, a visual workflow builder for AI applications. Build powerful AI
     Learn what you can build with Sim
   </Card>
   <Card title="Getting Started" href="/getting-started">
-    Create your first workflow in 10 minutes
+    Build your first agent in 10 minutes
   </Card>
-  <Card title="Workflow Blocks" href="/blocks">
+  <Card title="Blocks" href="/blocks">
     Learn about the building blocks
   </Card>
   <Card title="Tools & Integrations" href="/tools">
-    Explore 80+ built-in integrations
+    Explore 1,000+ integrations
   </Card>
 </Cards>
 
@@ -35,10 +35,10 @@ Welcome to Sim, a visual workflow builder for AI applications. Build powerful AI
     Work with workflow and environment variables
   </Card>
   <Card title="Execution" href="/execution">
-    Monitor workflow runs and manage costs
+    Monitor agent runs and manage costs
   </Card>
   <Card title="Triggers" href="/triggers">
-    Start workflows via API, webhooks, or schedules
+    Start agents via API, webhooks, or schedules
   </Card>
 </Cards>