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  • Microsoft
  • Kirkland, WA
  • 07:15 (UTC -07:00)

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  1. paid-media-playbook paid-media-playbook Public

    Paid-media measurement playbook: geo lift, MTA, incrementality, MMM, web attribution. Synthetic data, reproducible.

    Python

  2. product-analytics-deepdive product-analytics-deepdive Public

    End-to-end product analytics case studies: funnel analysis, cohort retention, engagement segmentation, north-star metric framework. SQL-first (DuckDB + Spark SQL), with a practitioner decision lens.

    Python

  3. causal-inference-playbook causal-inference-playbook Public

    Hands-on case studies in experimentation and causal inference: CUPED, synthetic control, diff-in-diff, propensity score matching, sequential testing — code + memos.

    Python

  4. experiment-toolkit experiment-toolkit Public

    Small, well-tested Python package for online controlled experiments: sample size, CUPED, mSPRT sequential tests, delta-method ratio metrics.

    Python

  5. analytics-sandbox analytics-sandbox Public

    Production-grade SQL interview problems with solutions and commentary across Postgres, Spark SQL, BigQuery, and Snowflake dialects.